What happened
Evercore ISI, a technology analyst firm, said that Amazon.com could see a rally as wider adoption of artificial intelligence drives up sales on its online shopping platform. The firm raised its price outlook for Amazon shares as a result.
The statement was reported by CNBC on August 28, 2026.
Why it matters
The assessment from Evercore ISI points to AI as a growing driver of e-commerce activity. If accurate, it could signal that AI tools are influencing consumer purchasing behavior on Amazon, which may have implications for the company's revenue and stock performance.