What happened
Apple has raised subscription prices for Apple TV and Apple One in the United States, according to a CNBC report published on August 28, 2026. The report did not specify the new prices or the exact amount of the increase.
This follows a previous price adjustment in July, when Apple increased the cost of Apple Music by $1 per month, citing licensing costs.
Why it matters
The price hike affects U.S. subscribers of Apple's streaming service and its bundle offering, Apple One. The move could influence subscriber retention and competitive positioning in the streaming market. The earlier Apple Music increase was attributed to licensing costs, suggesting similar factors may be at play, though CNBC did not provide a reason for the latest change.