What happened
Imax CEO said the company is in the midst of an 'Imax awakening' as Christopher Nolan's 'The Odyssey' has movie and history buffs flocking to theaters this summer. The film's success has been great news for Imax, according to the CEO.
Why it matters
The 'Imax awakening' signals a renewed interest in the large-format theater experience, which could translate into increased revenue for the company. The performance of 'The Odyssey' underscores the importance of blockbuster films in driving attendance to Imax locations.