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Meta fixes smart glasses privacy loophole, launches campaign

Meta updates AI-powered smart glasses to stop recording when the LED is covered, and launches a marketing campaign to address its reputation.

By TMRO Staff·1 min read
Meta fixes smart glasses privacy loophole, launches campaign
The Verge

Key points

  • Meta closes loophole that allowed recording with covered LED.
  • Camera stops working if light is covered during recording.
  • Announcement made by Alex Himel on Threads.
  • Company launches marketing campaign to address reputation.

What happened

Meta is updating its AI-powered smart glasses to close a loophole that allowed wearers to keep recording after covering the front-facing LED. Alex Himel, Meta's vice president of augmented reality, wrote in a post on Threads that "the camera will now stop working if the light is covered during a recording." The company is also launching a new marketing campaign to address the glasses' 'pervert glasses' reputation.

Why it matters

This privacy fix directly addresses a major criticism of the smart glasses, potentially improving consumer trust and adoption. The marketing campaign signals Meta's effort to reshape public perception and distance the product from negative connotations.

Why it matters

This update addresses a significant privacy concern with smart glasses, potentially improving public perception and trust in the product. The marketing campaign aims to rebrand the glasses and mitigate negative associations.

The data

Market data

NASDAQ:META
578.02 USD+6.92 (1.21%)

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Sources

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