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September 2026 streaming guide: price hikes, new seasons

Apple's 'Slow Horses,' Netflix's 'The Gentlemen' and Paramount's 'MobLand' return amid another round of price increases.

By TMRO Staff·2 min read

Key points

  • Streaming prices are rising again in September 2026.
  • Apple's 'Slow Horses' returns for a new season.
  • Netflix's 'The Gentlemen' is back with new episodes.
  • Paramount's 'MobLand' also returns this month.
  • MarketWatch reports the price increases and show returns.

Streaming prices are rising again in September 2026, according to a MarketWatch guide published today. The report highlights a slate of returning fan-favorite shows across major platforms, including Apple's 'Slow Horses,' Netflix's 'The Gentlemen' and Paramount's 'MobLand.'

The guide, which covers Netflix, Hulu, HBO Max and other services, does not specify the exact price increases or which platforms are affected. It notes only that prices are rising again, a trend that has become familiar to subscribers in recent years.

Returning shows anchor the month

Among the notable returns, Apple's spy drama 'Slow Horses' is back for a new season. Netflix's 'The Gentlemen,' based on the Guy Ritchie film, also returns, as does Paramount's 'MobLand.' These shows are described as fan-favorites, suggesting they are expected to draw significant viewership.

MarketWatch does not provide premiere dates or episode counts for these seasons. The guide appears to be a curated list of what is worth watching, rather than a comprehensive schedule.

Price increases continue

The report mentions that prices are rising again, but it does not detail which services have raised prices or by how much. This follows a pattern of periodic price adjustments across the streaming industry, as companies seek to balance content investment with subscriber growth.

The combination of price hikes and returning popular series raises questions about how consumers will respond. With multiple platforms raising costs, viewers may become more selective about which subscriptions they maintain.

What to expect next

As September unfolds, subscribers will likely see more detailed announcements about specific price changes and premiere dates. The streaming landscape remains dynamic, with services competing for attention through both new and returning content.

The full MarketWatch guide offers a broader list of recommendations, but the key takeaway is that September 2026 brings both higher costs and familiar favorites to the small screen.

Why it matters

The combination of price increases and returning popular series highlights the ongoing tension in the streaming market: services are raising prices to improve profitability, but they must retain subscribers with compelling content. The return of established shows like 'Slow Horses' and 'The Gentlemen' is a key strategy to justify higher costs to consumers.

Stock intelligence

Market data measured by TMRO · analysis generated from the sources of this story

What happened

MarketWatch reported that streaming prices are rising again in September 2026, and that new seasons of Apple's 'Slow Horses' will debut alongside shows from Netflix and Paramount.

Why it matters

For Apple, the news is primarily about its Apple TV+ service. Price increases across the streaming industry could allow Apple to raise its own prices or improve its competitive position, while the return of a popular show like 'Slow Horses' may help retain or attract subscribers. However, the direct financial impact is likely small relative to Apple's overall revenue, which is dominated by hardware and services.

Financial impact

The sources do not provide specific financial figures. The price hikes mentioned are industry-wide, and it is unclear if Apple is raising its own prices. The new season of 'Slow Horses' may support subscriber retention, but the magnitude of any revenue impact is not quantified.

  • Apple TV+ subscriber growth
  • Services revenue
  • Subscription pricing

Thesis

This news reinforces the narrative that streaming services are raising prices, which could benefit Apple's Services segment if it follows suit. However, it does not fundamentally change the investment thesis for Apple, which is more dependent on iPhone sales and broader ecosystem.

Valuation

The news has no direct bearing on Apple's valuation. Any potential impact on Services revenue would be marginal and is not reflected in the sources.

Expectations

The market likely already expects streaming price increases and new content releases as part of normal industry dynamics. This news does not appear to deviate from those expectations.

Risks

  • Price increases could lead to subscriber churn if not matched by content quality.
  • Competition from other streaming services could limit Apple's ability to raise prices.
  • The success of 'Slow Horses' is not guaranteed to drive significant subscriber growth.

Next catalysts

  • Apple's next earnings report, which will show Services revenue and subscriber numbers.
  • Any announcement from Apple regarding its own streaming price changes.
  • Release date and viewership data for 'Slow Horses' new season.
Materiality: 10%Source support: 70%Horizon: quartersGenerated August 31, 2026 at 12:12 PMNot investment advice.

The data

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Sources

TMRO Report writes original coverage based on the material listed above.