OpenAI said on Monday that its ChatGPT Ads business has reached $1 billion in annualized revenue run rate and is expanding globally. The company described the milestone as supporting broader access to AI through free and affordable options.
The announcement, published on OpenAI's news site, did not provide further financial details or a timeline for the expansion. The figure represents the company's own estimate of current ad revenue annualized.
A revenue milestone for ad-supported AI
The $1 billion run rate marks a notable scale for advertising within an AI chatbot. OpenAI has not previously disclosed ad revenue figures for ChatGPT Ads, making this the first public benchmark.
The company linked the achievement to its broader mission of making AI accessible, noting that ad revenue helps fund free and lower-cost tiers of ChatGPT.
Global expansion and access
OpenAI said the expansion is global, though it did not specify which new markets or regions are included. The move suggests a wider rollout of ads across ChatGPT's user base.
By tying ad growth to affordability, OpenAI positions advertising as a mechanism to keep entry-level AI services available at no charge or reduced prices.
What to watch
OpenAI did not state when the global expansion would be complete or how ad load might change for users. The company also did not disclose whether the $1 billion run rate includes all ad formats or only certain placements.
Further details on market coverage and user impact are expected as the rollout proceeds.